Cole photo in its initial picture! Come on.
Yet oddly enough, Amazon’s debut playlist used the same J. Last month, Amazon’s new ‘Rap Rotation’ playlist made a statement with a flashy, star-studded promo commercial and an active YouTube channel with interviews featuring rising rappers. Apple’s playlist debuted with a photo of J. It’s led by Ebro Darden, head of global hip-hop and r&b at Apple Music, host on Hot 97, and creator of this suspect top 50 rappers list. ‘Rap Life’-formerly ‘A-List: Hip Hop’-is Apple’s rebranded flagship playlist. Tierra Whack performing at a RapCaviar Live concert (via Nicholas Hunt/Getty Images)īoth Apple Music and Amazon have recently upped their playlist games. With its 7.1 million followers, RapCaviar has already been one of the guinea pigs for another new Spotify initiative: exclusive videos embedded into Spotify’s playlist format.Ĭlearly, a number of Spotify’s other big in-house playlists could follow RapCaviar into the live world.As each digital streaming provider builds its own ‘RapCaviar,’ they will need to do more than just copy Spotify’s flagship playlist. “This is an important milestone for Spotify, for RapCaviar, and for hip-hop in the streaming age,” said Spotify’s hip-hop boss (and RapCaviar curator) Tuma Basa in a statement. “Special Spotify superfans” will get a day’s jump on the general sale of tickets for the concerts. Spotify and Live Nation have teamed up to turn the former’s RapCaviar playlist into a series of six hip-hop concerts in the US and Canada, starting with a gig headlined by trap star Gucci Mane in Atlanta.įurther concerts will take place in Chicago, Houston, Los Angeles, New York and Toronto. We’ve heard lots about streaming playlists being ‘the new albums’, but what about playlists as the new live-music brands? Tags: hip hop Live Live Nation Playlists RapCaviar Spotify
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